I am a British Bangladeshi director and creative based in Northampton, specialising in cinematic, story-led commercial work with emotional impact. My background in entrepreneurship and client-facing production allows me to balance strong creative vision with real-world strategy, logistics, and delivery.
I have directed high-end commercials and music videos with crews of up to 50 people, working across concept development, directing, and post-production. My approach blends bold visual storytelling with authenticity, allowing brands to connect with audiences on a deeper emotional level.
My commercial work includes projects for global brands such as Hyundai and Lucky Saint, where I delivered cinematic campaigns that balanced brand messaging with strong narrative identity. I am equally comfortable leading large teams or working lean and agile, depending on the scale and needs of the project.
I regularly operate as a director-editor when required, allowing for faster turnaround, creative continuity, and cost efficiency. My work is informed by a background in experimental filmmaking and mental health-led storytelling, giving commercial projects a distinctive emotional edge.
My aim is to create visually striking, emotionally resonant work that performs globally while remaining grounded in human truth.
